The Motorola TLKR T3 and T5 two-way radios were recently awarded the ‘red dot’ seal for high design quality at the design awards in Essen, Germany - one of the largest and most renowned design competitions worldwide. This award is only conferred to particularly creative, innovative and high-quality products and over 3000 products from some 51 nations faced the expert judgement this year.
Products submitted to the red dot design awards are assessed by an international jury consisting of renowned design experts. They examine and test the products and assess them according to criteria such as degree of innovation, functionality, ergonomics, longevity, ecological compatibility and clarity of function.
The TLKR T3 and T5 also received a bronze certificate at the International Design Excellence Awards (IDEA) 2008, an annual event sponsored by the Industrial Designers Society of America (IDSA) and US publication, BusinessWeek. The IDEA programme is an international competition honouring design excellence in products, eco-design, interaction design, packaging, strategy, research and concepts.
Developed for active, outdoor users, the TLKR radio series is intended to provide effective personal two-way communication independent of any network or licence registration.
According to Paul Bermingham, Director Global DECT & CBC at Motorola’s Government & Public Safety division, the TLKR series brings back a sense of heritage by finding strength in Motorola’s previously successful product designs and is reinventing the current PMR446 marketplace.
“The TLKR T3 and T5 re-state the PMR446 category by combining new forms with an iconic gesture echoing the corporation’s legacy of two-way radio. Special care was taken to be EPP compliant and environmentally responsible throughout the design and manufacturing processes,” says Bermingham.
“Successful products are different from less successful products in that they can survive in the real world,” explains design expert Professor Dr. Peter Zec, initiator of the red dot design award. “Successful participation in a design competition can already be an initial sign of a product’s later commercial success, because these competitions allow an objectification of otherwise often very subjective design decisions.”
Receiving an award in an internationally-renowned design competition such as the red dot design award was therefore an important indicator as to whether a product had the potential to succeed internationally.
DCRS sell both twin packs to see the TLKR T3 simply click here or to view the TLKR T5 simply click here
SOURCE: MOTOROLA
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